Goal Dashboard
This section breaks down the primary revenue goal. The key to this plan is understanding the relationship between your website's conversion rate and the number of visitors you need to attract daily. Use the slider to see how improving your conversion rate reduces the required traffic.
Target Daily Revenue ($)
Required Daily Orders
50
Average Order Value ($)
Conversion Rate vs. Daily Visitors
A higher conversion rate means you need fewer visitors to hit your sales target, making your ad spend more efficient. The typical e-commerce range is 1-3%, but our goal is to push this to 2-5% through optimization.
Required Daily Visitors:
2,500
High-Impact Channels & Audience
Success in a short timeframe requires focusing on channels that deliver immediate results. This plan uses a mix of paid advertising to capture high-intent customers and engagement with your existing audience. Click on a channel to explore its strategy and key actions.
Google Ads Cost Analysis by Industry
Understanding the average Cost Per Click (CPC) in your industry is crucial for budgeting Google Ads campaigns. Select an industry below to see estimated CPCs for both Search and Display Networks. These values can vary based on competition, Quality Score, and specific keywords.
Boosting AOV & Conversion
With a $20 average order, increasing how much each customer spends is critical for profitability. The chart below shows the potential impact of various tactics. Below that, find key strategies for optimizing your landing pages and ads to turn visitors into buyers.
Estimated AOV Increase by Tactic
🚀 Ad Creative Optimization
- Use high-quality, visually appealing images and videos.
- Write compelling, benefit-driven copy that solves a problem.
- Include clear, strong Calls-to-Action (e.g., "Shop Now, Save 25%").
- A/B test different visuals, headlines, and CTAs continuously.
- Use AI tools to rapidly generate diverse creative variations.
⚡ Landing Page Optimization
- Ensure a mobile-first, lightning-fast design.
- Match landing page message to the ad promise.
- Display social proof: reviews, testimonials, and ratings.
- Simplify forms and offer guest checkout to reduce friction.
- Use trust badges (SSL, payment providers) to build credibility.
4-Week Roadmap & Budget
This is an aggressive sprint. The roadmap below outlines the focus for each week, moving from setup to scaling. The budget allocation follows an agile model, prioritizing what works while still exploring new opportunities. Click the tabs to view each week's tasks.
Agile Budget Allocation
The 70-20-10 rule ensures most of your budget goes to proven campaigns while still allowing for growth and experimentation.
